The study cafe and shared office brand Jaksim said it is aggressively expanding its direct management stores, saying it will compete with a total cultural space that combines study cafes and shared office spaces.
Direct management stores are directly founded and operated by the franchise headquarters, and professional know-how and experience in store operation should be supported. Jaksim currently operates more than 60 directly managed stores nationwide.
An official from Jaksim said, “Jakshim launched a new total complex cultural space that combines study cafes and shared office spaces earlier this year and is supplying it to the market through continuous store start-ups. Most of Jaksim’s total cultural space, named “The Smaller,” is directly managed and plans to open about 50 stores by next year. The shared office market has grown significantly since the pandemic and is expected to continue to grow. Jaksim is also expanding its business area to the shared office market and strengthening investment in the shared office industry, he said. “Currently, the user ratio of Jaksim Study Cafe consists of students and adults, and the ratio of adult users exceeds 50%. In addition to learning purposes, many adults are visiting a study cafe to use it as a work space,” he added.
Meanwhile, Jaksim said that it is preparing for collaboration in various ways with companies that want to establish regional hub offices by making study cafes a shared office.